Terms of Service

Polaris Technologies LLC · Effective Date: April 2026

These Terms of Service ("Terms") govern your access to and use of the Polaris platform, APIs, and related services (collectively, the "Platform") provided by Polaris Technologies LLC ("Polaris," "we," "us," or "our"). By accessing or using the Platform, you agree to be bound by these Terms. If you are entering into these Terms on behalf of an organization, you represent that you have authority to bind that organization.

1. Definitions

"API" means the Polaris application programming interface available at /api/v1 and any successor versions, including all endpoints, webhooks, and associated documentation.

"API Key" means the authentication credential issued to you for programmatic access to the API.

"Customer Data" means all data you or your end users provide to or generate through the Platform, including advertising account data, lead submissions, creative content, campaign materials, brand assets, and analytics.

"Partner" means any entity that accesses the Platform primarily through the API to build integrations, white-label solutions, or value-added services for their own customers.

"End User" means any individual or entity that accesses the Platform through your integration or white-label deployment.

"Subscription" means your active subscription to the Platform, which provides access to all Platform features for your connected studio locations.

2. Use of the Platform

You may use the Platform only for lawful purposes and in accordance with these Terms. You agree not to use the Platform in any way that violates applicable laws or regulations, or that infringes the rights of any third party.

You are responsible for maintaining the confidentiality of your account credentials and API Keys, and for all activity that occurs under your account. You must notify Polaris immediately of any unauthorized use of your account or API Keys.

3. Platform Services

Polaris provides an autonomous advertising management platform that analyzes campaign performance, generates AI-powered ad copy and creative assets, delivers optimization recommendations, and — upon your approval — applies changes to your connected advertising accounts via authorized APIs.

All optimizations require your explicit approval before being applied unless you have configured automated rules through the Platform's rules engine. You retain full control over your advertising accounts at all times.

4. Account Authorization

By connecting your advertising accounts to the Platform, you authorize Polaris to access campaign data and apply approved changes on your behalf. You may revoke this authorization at any time by disconnecting your accounts from the Platform.

You represent and warrant that you have the necessary rights and permissions to connect any third-party advertising accounts to the Platform, and that doing so does not violate any agreement between you and the third-party platform provider.

5. API Access and Acceptable Use

5.1 API License

Subject to these Terms and payment of applicable fees, Polaris grants you a limited, non-exclusive, non-transferable, revocable license to access and use the API to build integrations with the Platform.

5.2 API Keys

API Keys are confidential credentials. You must not share, publish, or embed API Keys in client-side code, public repositories, or any location accessible to unauthorized parties. You are responsible for all API calls made with your keys. Compromised keys must be revoked immediately through the Developer Portal.

5.3 Rate Limits

API access is subject to rate limits. The current default limits are 200 general requests per minute and 40 AI generation requests per minute. Polaris reserves the right to adjust rate limits with thirty (30) days' written notice. Custom rate limits may be negotiated for high-volume integrations.

Requests exceeding these limits will receive a 429 Too Many Requests response. Rate limit headers (X-RateLimit-Limit, X-RateLimit-Remaining, X-RateLimit-Reset) are included in every API response.

5.4 Acceptable Use

You agree not to:

• Reverse engineer, decompile, or disassemble any part of the Platform or API.
• Use the API to build a competing product or service that replicates the core functionality of the Platform.
• Resell, sublicense, or redistribute raw API access to third parties, except as part of a value-added integration under a valid Partner Agreement.
• Circumvent or attempt to circumvent rate limits, authentication mechanisms, or access controls.
• Use the API to transmit malware, spam, or any content that violates applicable law.
• Scrape, crawl, or harvest data from the Platform beyond what is returned by authorized API calls.
• Use the API in a manner that degrades the performance or availability of the Platform for other users.

5.5 Sandbox Environment

Polaris provides a sandbox environment for development and testing. Sandbox API Keys access synthetic data and do not interact with live advertising accounts or Meta APIs. Sandbox usage is subject to the same rate limits and acceptable use policies as production access.

5.6 API Versioning and Deprecation

The API is versioned under a URL prefix (e.g., /api/v1). Polaris commits to the following deprecation policy:

• Non-breaking changes (new endpoints, new optional fields, new webhook events) may be added to the current API version at any time without prior notice.
• Breaking changes (removed endpoints, renamed fields, changed response structures, removed webhook events) will be introduced under a new API version (e.g., /api/v2).
• Polaris will provide at least six (6) months' written notice before deprecating an API version, communicated via the Developer Portal changelog, email to the account owner, and the Sunset HTTP header on affected endpoints.
• During the deprecation period, both the old and new API versions will be available simultaneously.

5.7 Webhooks

Webhook deliveries are provided on an at-least-once basis. Events may be delivered more than once and may arrive out of order. You are responsible for implementing idempotent event handling and deduplication using the deliveryId field. Polaris retries failed deliveries up to three additional times with exponential backoff (approximately 10 seconds, 60 seconds, and 5 minutes). All webhook payloads are signed with HMAC-SHA256 using your webhook secret. You must verify signatures before processing events.

6. Fees and Payment

Access to the Platform is subject to a flat monthly fee of $199 per month for your primary studio location, plus $49 per month for each additional location connected to the Platform. There is no percentage-of-spend, performance-based, or per-API-call pricing. All Platform features, including API access, are included at no additional cost. Fees are billed in advance on a monthly basis.

You may cancel your subscription at any time. Cancellation takes effect at the end of the current billing period. No refunds are issued for partial months.

Polaris reserves the right to modify pricing with at least thirty (30) days' written notice. Price changes do not apply to the current billing period. Continued use of the Platform after the effective date of a price change constitutes acceptance.

7. Intellectual Property

7.1 Polaris IP

The Platform, including all software, algorithms, AI models, interfaces, APIs, documentation, and trademarks, is owned by Polaris Technologies LLC and protected by applicable intellectual property laws. Nothing in these Terms transfers ownership of any Polaris intellectual property to you.

7.2 Customer Data

You retain ownership of all Customer Data. You grant Polaris a limited, non-exclusive license to access, process, and store Customer Data solely to provide, maintain, and improve the Platform services. This license terminates upon deletion of your data or termination of your account, subject to the data retention provisions in Section 13.

7.3 AI-Generated Content

Ad copy, creative recommendations, and other content generated by the Platform's AI capabilities ("Generated Content") are provided for your use in connection with your advertising campaigns. You may use Generated Content without restriction. Polaris does not claim ownership of Generated Content but makes no representation that Generated Content is unique or free from similarity to content generated for other users.

8. Confidentiality

8.1 Confidential Information

"Confidential Information" means any non-public information disclosed by either party to the other in connection with these Terms, including API Keys, webhook secrets, business plans, pricing, technical specifications, and Customer Data.

8.2 Obligations

Each party agrees to: (a) hold the other party's Confidential Information in strict confidence; (b) not disclose Confidential Information to any third party except as necessary to perform its obligations under these Terms; and (c) use Confidential Information only for purposes related to these Terms.

8.3 Exceptions

Confidential Information does not include information that: (a) is or becomes publicly available through no fault of the receiving party; (b) was known to the receiving party prior to disclosure; (c) is independently developed by the receiving party without use of the disclosing party's Confidential Information; or (d) is required to be disclosed by law or court order, provided the receiving party gives prompt notice to the disclosing party.

9. Data and Privacy

Your use of the Platform is also governed by our Privacy Policy, which is incorporated into these Terms by reference.

If you are a Partner processing personal data of End Users through the Platform, the Data Processing Agreement ("DPA") attached as a separate addendum applies and is incorporated into these Terms by reference.

10. Third-Party Platforms

10.1 Meta Platforms

The Platform integrates with Meta Platforms, Inc. ("Meta") advertising APIs. Polaris is not affiliated with, endorsed by, or sponsored by Meta. Your use of Meta's advertising services is governed by Meta's own terms of service and advertising policies. You are solely responsible for ensuring that your advertising content and targeting comply with Meta's policies.

10.2 Service Dependency

Changes to Meta's APIs, policies, rate limits, or terms of service may affect the availability or functionality of certain Platform features. Polaris will use commercially reasonable efforts to adapt to such changes but is not liable for disruptions caused by third-party platform modifications.

11. Service Availability

11.1 Uptime Target

Polaris targets 99.5% monthly uptime for the API, measured as the percentage of minutes in a calendar month during which the API responds to authenticated requests with a status code other than 503. Scheduled maintenance windows (announced at least 48 hours in advance) are excluded from uptime calculations.

11.2 Service Credits

If monthly uptime falls below 99.5%, you may request a service credit equal to the following percentage of your monthly fee for the affected month:

Service credit requests must be submitted within thirty (30) days of the end of the affected month. Credits are applied to future invoices and do not exceed 50% of the monthly fee. Service credits are your sole and exclusive remedy for downtime.

12. Disclaimers

THE PLATFORM IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. POLARIS DOES NOT WARRANT THAT THE PLATFORM WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT OPTIMIZATION RECOMMENDATIONS WILL ACHIEVE ANY PARTICULAR ADVERTISING RESULT.

Advertising performance depends on many factors outside Polaris's control, including platform algorithms, market conditions, audience behavior, and creative quality. AI-generated content is produced by machine learning models and may contain errors, inaccuracies, or content that does not comply with advertising platform policies. You are responsible for reviewing all Generated Content before use.

13. Data Retention and Portability

13.1 During Subscription

Polaris retains Customer Data for the duration of your active subscription. You may export your data at any time through the Platform's bulk export endpoints (JSON and CSV formats).

13.2 Post-Termination

Upon termination or expiration of your subscription, Polaris will retain your Customer Data for a period of ninety (90) days during which you may request a data export. After this retention period, Polaris will delete your Customer Data from its systems, except where retention is required by applicable law or for legitimate business purposes (e.g., billing records, audit logs).

13.3 Export Format

Data exports are provided in JSON or CSV format via the API's bulk export endpoints. Polaris will make commercially reasonable efforts to assist with data migration upon request.

14. Indemnification

14.1 By Polaris

Polaris will defend, indemnify, and hold you harmless from any third-party claim alleging that the Platform infringes a valid patent, copyright, or trademark, provided that you: (a) promptly notify Polaris of the claim; (b) grant Polaris sole control of the defense and settlement; and (c) provide reasonable cooperation.

14.2 By You

You will defend, indemnify, and hold Polaris harmless from any third-party claim arising from: (a) your use of the Platform in violation of these Terms; (b) your advertising content, targeting, or creative materials; (c) your End Users' use of the Platform through your integration; or (d) your violation of any applicable law or third-party right.

15. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, NEITHER PARTY SHALL BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES ARISING FROM THESE TERMS OR USE OF THE PLATFORM, INCLUDING LOST PROFITS, LOST DATA, BUSINESS INTERRUPTION, OR COST OF SUBSTITUTE SERVICES, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

EACH PARTY'S TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING FROM THESE TERMS SHALL NOT EXCEED THE GREATER OF: (A) THE AMOUNT YOU PAID TO POLARIS IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM; OR (B) ONE THOUSAND DOLLARS ($1,000).

16. Termination

16.1 Termination for Convenience

Either party may terminate these Terms at any time by providing thirty (30) days' written notice to the other party.

16.2 Termination for Cause

Either party may terminate these Terms immediately upon written notice if the other party: (a) materially breaches these Terms and fails to cure such breach within fifteen (15) days of receiving written notice; or (b) becomes insolvent, files for bankruptcy, or ceases operations.

16.3 Effect of Termination

Upon termination: (a) your right to access the Platform ceases, subject to the data retention period in Section 13; (b) you must immediately cease using all API Keys and delete any cached Polaris Confidential Information; (c) Polaris will cease processing your Customer Data except as required for the data export period; and (d) Sections 7, 8, 12, 14, 15, 17, and 18 survive termination.

17. Changes to These Terms

We may update these Terms periodically. We will notify you of material changes by: (a) posting the updated Terms on the Platform; (b) sending email notice to the account owner; and (c) providing at least thirty (30) days' notice before material changes take effect. Continued use of the Platform after the effective date of updated Terms constitutes acceptance.

18. Governing Law and Dispute Resolution

These Terms are governed by the laws of the State of Delaware, without regard to its conflict of law provisions. Any dispute arising from these Terms shall first be subject to good-faith negotiation between the parties for a period of thirty (30) days. If the dispute is not resolved through negotiation, it shall be resolved by binding arbitration administered by the American Arbitration Association under its Commercial Arbitration Rules, conducted in Wilmington, Delaware.

19. General Provisions

Entire Agreement. These Terms, together with any applicable Partner Agreement, DPA, and Privacy Policy, constitute the entire agreement between you and Polaris regarding the Platform and supersede all prior agreements and understandings.

Severability. If any provision of these Terms is found to be unenforceable, the remaining provisions remain in full force and effect.

Waiver. Failure to enforce any provision of these Terms does not constitute a waiver of that provision.

Assignment. You may not assign these Terms without Polaris's prior written consent. Polaris may assign these Terms in connection with a merger, acquisition, or sale of all or substantially all of its assets.

Force Majeure. Neither party is liable for delays or failures in performance resulting from causes beyond its reasonable control, including natural disasters, acts of government, pandemics, internet or telecommunications failures, or third-party platform outages.

Notices. Notices under these Terms must be sent to the email address associated with your account (for notices to you) or to [email protected] (for notices to Polaris).

20. Contact Information

Polaris Technologies LLC
[email protected]